Jeep® Brand Announces Winner of “Find Your Freedom” Social Contest
May 14, 2019 , Auburn Hills, Mich. – The Jeep® brand announced Steven Scott from Poway, California, as the winner of its “Find Your Freedom” social contest, which launched last month as part of the brand’s #4X4DAY celebration. Consumers who pre-ordered the all-new 2020 Jeep Gladiator Launch Edition during the one-day opportunity were exclusively eligible to enter the “Find Your Freedom” contest, which gave them the chance to win what the Gladiator offers: Jeep Freedom. More specifically, they had the chance to win one-year’s salary of $100,000, so they could take the time off to enjoy the Jeep lifestyle. To enter, consumers submitted their personal “Gladiator” videos, which were judged by the Jeep brand with U.S. Army veteran Noah Galloway. More information available here. The entire run of 4,190 Jeep Gladiator Launch Edition vehicles sold out in the one-day pre-order opportunity on Jeep 4×4 Day (April 4, 2019).
“Steven’s determination and fortitude to pursue his love of outdoor adventures in the face of a life-changing obstacle inspired all of us here at the Jeep brand,” said Tim Kuniskis, Head of Jeep Brand, FCA – North America. “In addition to awarding $100,000 to let Steven and his wife Jocelyn fulfill their wish of taking the year off from work to rediscover their passion for off-roading, the Jeep brand is committed to helping them check off a few of their wish list items, including hitting the Rubicon Trail and attending an upcoming race in Baja. Our sincerest hope is that the Jeep Gladiator allows Steven and his wife to make unforgettable memories together as they celebrate their 20th anniversary, and in the years ahead.”
Steven and his wife Jocelyn, both avid outdoor adventurers, shared their first date in a Jeep Wrangler Sahara model, and their love story ignited from there. In 2009, Steven, after learning he was paralyzed from the waist down during a surgery, wrote a letter the next day to remind his future self of all the adventures that awaited him. He included a wish list of all the things he wanted to accomplish in his life, including skydiving, swimming with Great White sharks, in addition to his desire to drive the Rubicon Trail and participate in a Baja 1000/500 race. He and Jocelyn visited the 2018 San Diego Auto Show to see the Jeep Gladiator in person for the first time.
The all-new 2020 Jeep® Gladiator – the most off-road capable midsize 4×4 crew cab truck ever – has been highly anticipated since its reveal last November at the Los Angeles Auto Show. To celebrate its arrival in Jeep showrooms, a limited-run Jeep Gladiator Launch Edition model was made available to customers who took advantage of the special one-day-only online pre-order opportunity on Jeep 4×4 Day, April 4, at Jeep.com.
The all-new Jeep Gladiator Launch Edition will come with unique wheels and interior accents, as well as a “One of 4,190” forged aluminum tailgate badge. The number is a tribute to Toledo, Ohio, and its 419 area code where both Gladiator and the Jeep Wrangler are proudly assembled. Gladiator Launch Edition is limited to 4,190 units in the U.S.
Manufactured at the Toledo Supplier Park in Toledo, Ohio, the all-new 2020 Jeep Gladiator is arriving in Jeep showrooms now.