Dodge Signs on as Exclusive Automotive Sponsor of Mecum Auctions
- Sponsorship includes Dodge branding and vehicles at Mecum Auctions events, as well as advertising and branding in Mecum television, print, online and social properties
- September 8-10 Mecum Louisville 2016 auction attendees will experience Dodge performance and power firsthand with Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Dodge Viper thrill rides
- Classic Dodge brand muscle cars continue to be hot and set records at Mecum Auctions
As part of the sponsorship, Dodge branding and vehicles will be featured at Mecum Auction events and some events will include thrill rides in the 707-horsepower Dodge Challenger SRT Hellcat and Charger SRT Hellcat, the fastest, most powerful muscle cars ever, and in the legendary Dodge Viper. In addition, Dodge branding and advertising will run in Mecum Auction properties, including television, print publications, mecum.com website and Mecum Auction catalogs.
“As exclusive automotive sponsor of Mecum Auctions, Dodge has an opportunity to reach a large number of car enthusiasts who share the brand’s passion for performance, muscle cars and heritage,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Whether it’s the Dodge Charger and Challenger cars of the ’60s and ’70s popular at today’s auctions, or the special-edition modern Mopar muscle cars available from Dodge and SRT today that are sure to be sought-after collectibles of the future, Dodge and Mecum take great pride in joining together to keep the muscle car legacy alive.”
Through this new sponsorship, Mecum will feature a series of educational and engaging executions for event attendees and viewers at home, kicking off at Mecum Louisville 2016 on September 8-10 at the Kentucky Exposition Center in Louisville, Kentucky. Auction attendees will have the opportunity to experience Dodge performance and power firsthand with thrill rides in Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Dodge Viper vehicles.
“Mecum has long been recognized for being the auction of choice for selling premium American muscle cars, with those boasting the Dodge brand from the late ‘60s and early ‘70s continuing to command top sales,” said Dana Mecum, President and Founder of Mecum Auctions. “As we have watched Dodge pave the way once again by launching the muscle car back into the American spotlight, this sponsor partnership seems only natural by bringing the leaders of classic and modern muscle together.”
Spurred on by a number of factors, the E-body models built by Dodge during the final two years of the 426 HEMI® engine’s availability in street-production models have proven time and again to be the blue chips of collector investment. Repeatedly reaching into the value territory that has been previously reserved for the legendary prewar classics and the most exclusive European-built sports cars, the E-body ‘owner’s club’ is very small and exclusive and has led the way in muscle car values and helped drive significant growth for Mecum Auctions.
A 1970 Dodge HEMI® Challenger R/T Convertible sold for $1,650,000 at Mecum Kissimmee 2016.
“There is no question that Dodge muscle remains hot and continues to set records, making now a great time for the brand and Mecum Auctions to announce this landmark sponsorship,” Mecum added.